The rural economy is vital to Norfolk. Our market towns are pivotal centres in the rural landscape of business, employment, culture, retail and public services. Supporting the rural economy by helping our market towns and high streets to grow is a key priority within the Norfolk Local Growth Plan.
In 2024, Norfolk County Council piloted a number of support packages for market towns, including the well-received Market Towns Conference and the Love Your Market Town programme in Breckland and West Norfolk. In 2025, we have ambition to go further, with a more targeted offer for businesses.
Find out more about our programme Norfolk High Streets Matter and ways to support your retail business.