A free, impartial programme
designed to help our Norfolk
High Streets and Hospitality thrive
A practical, people-centred support programme for
independent retailers, cafés, pubs, hospitality venues,
and service businesses across Norfolk.
What’s on offer:
• Retail Excellence training programme
Upskilling for retailers, with participants eligible
for a business improvement grant of up to £1,000.
• Pubs and Hospitality training programme
Upskilling for pubs, cafes, restaurants, with
participants eligible for a business improvement
grant for up to £1,000.
• Follow up programme for High Growth
Opportunity for 24 businesses to accelerate
success and access a further grant of up to £2,500.
• Love Your Market Town Grant
Funding for projects that celebrate Pride of Place,
engage communities, increase footfall and raise
awareness of our high streets.
• Retail and Hospitality web tool kit
Available to all retail businesses.
• Go Digital
Free expert advice about how to use digital
tools to grow your business.
1. Love your town
In‑person in selected towns
A creative session that
explores local identity,
civic pride, and shared
challenges – helping
businesses understand
their individual needs and
skills, find quick practical
solutions, reconnect with
their place, and collaborate
on bold, town-wide ideas
2. Strategic Planning &
Financial Literacy
Online – 2.5h
Seasonal planning, cost
control, and sustainable
business confidence.
Courses run from May to June for cohort 1,
and September to October for cohort 2.
1. Love your town
In‑person in selected towns
A creative session that
explores local identity,
civic pride, and shared
challenges – helping
businesses understand
their individual needs and
skills, find quick practical
solutions, reconnect with
their place, and collaborate
on bold, town-wide ideas.
2. Strategic planning &
Financial literacy
Online – 2.5h
Understand market
position, plan clearly, and
build financial confidence.
Retail Excellence
training workshops
Pubs & Hospitality
Matter Workshops
What’s on offer:
• Free, impartial targeted training and support for
local retailers.
• Mix of online and in-person workshops.
• Further support and opportunity to join the follow up
High Growth programme.
What’s on offer:
• Free, impartial targeted training and support for
local pubs, cafes, hotels, restaurants.
• Mix of online and in-person workshops.
• Further support and opportunity to join the follow up
High Growth programme.
3. Marketing for Retailers
Online – 2.5h
Blended digital and
traditional marketing to
drive sales and seasonal
planning.
4. Operational Excellence
Online – 2.5h
Improving daily operations
with a bold ‘Fix This Shop’
simulation.
5. Merchandising &
Customer Service
Online – 2.5h
Better displays, product
ranges, and service
standards.
3. Marketing & Online
Booking Systems
Online – 2.5h
Hospitality marketing plus
booking platforms, loyalty,
and simple website fixes.
4. Menu Engineering,
Profitability &
Sustainability
Online – 2.5h
High-margin design,
psychology, waste
reduction, and menu
surgery activities.
5. Seasonal Staffing,
Team Culture &
Operational Excellence
Online – 2.5h
Hiring for attitude, morale,
scheduling, and culture-
building activities.
How to Join:
For more information, please email
nhsm@norfolk.gov.uk or scan the
QR code.
Participants that complete the training course
(75% attendance) will be invited to apply for a business
improvement grant of up to £1,000. (MFA rules apply,
paid retrospectively, not for running costs).
