Retail & Hospitality Toolkit Welcome to our tips and tools to keep your shop and hospitality business vibrant and inviting to existing and new customers.

Hospitality Guides

Make More From Every Customer

This guide focuses on increasing the amount each customer spends during their visit, without relying on discounts. It shows how simple changes to staff interactions, menu design and product offers can quickly boost revenue.


Turn Visitors into Regulars

This guide is about building repeat business and long-term customer relationships. Rather than relying on one-off visits, it helps businesses create simple systems that encourage customers to come back again and again.


Marketing That Works for Hospitality

This guide cuts through generic marketing advice and focuses on what actually drives footfall and bookings for cafés, pubs, and restaurants.


Get More Quiet Days Busy

This guide helps hospitality businesses tackle one of their biggest challenges: inconsistent trade across the week. It provides simple, low-cost ideas to attract customers during slower periods without damaging profit.


Make Your Venue Work Harder

This guide helps businesses get more value from their space by using it more creatively. It encourages operators to think beyond standard trading hours and explore new ways to generate income.


Sales & Marketing Guides

Action Plan for Growth – food retailer

It provides 10 practical steps to enhance operations, customer engagement and sustainability.


One-Page Growth Strategy

This one-page growth strategy document is designed to provide a clear and concise overview of your strategic goals and initiatives.


Sales by the coast

This plan provides strategic insights and actionable recommendations to help shop owners and managers in coastal Norfolk and Suffolk enhance their business operations and drive growth.


Action Plan for Growth – non food

This strategic plan with 10 actionable tips will help improve customer experience, product offerings and community engagement.


Quick tips sales growth

Christmas Guide for Retailers

This guide offers a comprehensive set of practical tips and ready-to-use resources designed to help shopkeepers optimise their holiday operations, marketing, in-store experience, and pricing strategies to boost sales and footfall during the festive season.


Operational Guides

Basics of Shop Zoning

This guide explains the basics of shop zoning, including lay-out strategies and practical tips.


Collaboration Map

Use this map to identify and build relationships with local partners. Think about events, organisations and businesses that you could connect with to strengthen your presence and support your high street.


Top Tips for Merchandising

Top 10 Tips for Merchandising


Health & Safety

Health & Safety Checklist

By using the Health & Safety Checklist, Risk Assessment Template and Training Record, you have a solid foundation for managing health and safety in your shop. Download all three (for free) to get started.


Staff Training Record Example

Regular training ensures your staff know how to work safely and what to do in emergencies. It also fulfils your legal duty to provide appropriate health and safety instruction and training to employees. By tracking it, you won’t forget to re-train someone when needed.

 


Simple Risk Assessment Template

A risk assessment is a systematic look at your business to identify what could cause harm (hazards) and to decide on precautions to prevent harm. Completing a risk assessment is a legal requirement for all businesses. If you have five or more employees, you must write it down. Download our free template.

 


I would 100% recommend New Anglia Growth Hub! I got in contact with the Growth Hub to get some serious help and advice to grow my business, and having the support of a free service has really helped me massively.

Lydia BustinArmeria Floral Design

‘I found this programme very beneficial in many ways, taking the time out of my day-to-day to open my mind to where we could improve our business, what things aren’t working in our business and how we can invest in new ways to make our business grow.
‘I’ve been introduced to many great businesses that could help us in areas we struggle in and also hearing other small businesses’ struggles similar to ours and how they have/ plan to overcome this. From this course, we have decided what we need to do next to invest in our business to help it grow and achieve more sales.’

Fay Bunn, Noor Company5 stars (Retail Excellence Programme)

‘Completed Love Your High Street training which has been extremely valuable, thank you for such a comprehensive course.’

Little Movers5 stars (Retail Excellence Programme)

‘We attended the Retail Excellence Programme and it has been the most valuable and insightful course I’ve ever done. Alex and all of the speakers were incredibly knowledgeable, and generous with their time and advice. We’ve already received more online shop sales since we’ve started to implement what we’ve learnt. We massively recommend it to all businesses in Norfolk!’

The Wayward Adventurers Guild5 stars (Retail Excellence Programme)

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