Hospitality Guides
This guide focuses on increasing the amount each customer spends during their visit, without relying on discounts. It shows how simple changes to staff interactions, menu design and product offers can quickly boost revenue.
This guide is about building repeat business and long-term customer relationships. Rather than relying on one-off visits, it helps businesses create simple systems that encourage customers to come back again and again.
This guide cuts through generic marketing advice and focuses on what actually drives footfall and bookings for cafés, pubs, and restaurants.
This guide helps hospitality businesses tackle one of their biggest challenges: inconsistent trade across the week. It provides simple, low-cost ideas to attract customers during slower periods without damaging profit.
This guide helps businesses get more value from their space by using it more creatively. It encourages operators to think beyond standard trading hours and explore new ways to generate income.
Sales & Marketing Guides
It provides 10 practical steps to enhance operations, customer engagement and sustainability.
This one-page growth strategy document is designed to provide a clear and concise overview of your strategic goals and initiatives.
This plan provides strategic insights and actionable recommendations to help shop owners and managers in coastal Norfolk and Suffolk enhance their business operations and drive growth.
This strategic plan with 10 actionable tips will help improve customer experience, product offerings and community engagement.
This guide offers a comprehensive set of practical tips and ready-to-use resources designed to help shopkeepers optimise their holiday operations, marketing, in-store experience, and pricing strategies to boost sales and footfall during the festive season.
Operational Guides
This guide explains the basics of shop zoning, including lay-out strategies and practical tips.
Use this map to identify and build relationships with local partners. Think about events, organisations and businesses that you could connect with to strengthen your presence and support your high street.
Top 10 Tips for Merchandising
Health & Safety
By using the Health & Safety Checklist, Risk Assessment Template and Training Record, you have a solid foundation for managing health and safety in your shop. Download all three (for free) to get started.
Regular training ensures your staff know how to work safely and what to do in emergencies. It also fulfils your legal duty to provide appropriate health and safety instruction and training to employees. By tracking it, you won’t forget to re-train someone when needed.
A risk assessment is a systematic look at your business to identify what could cause harm (hazards) and to decide on precautions to prevent harm. Completing a risk assessment is a legal requirement for all businesses. If you have five or more employees, you must write it down. Download our free template.
