Create and deliver unique projects to celebrate your market towns, engage communities, increase footfall and raise awareness of our High Streets.
Grants available from £1,000 to £5,000 (up to 100% funding).
Eligible applicants: town councils, local businesses and community groups in rural market towns.
For maximum economic growth impact, our focus will be on projects that are set to be delivered by the end of March 2027, although we welcome longer-term projects with completion dates extending to the end of 2027.
Timeline
EOI forms accepted from 17 July 2026 through to 31 August 2026
Applications accepted until 14 September 2026
Independent panel will review applications by end of September 2026
Applicants will be notified of their outcome by 12 October 2026
Projects to be delivered from October 2026 to December 2027
How do I apply for funding?
Read these Frequently Asked Questions carefully to consider whether your project may be eligible for funding.
If you consider your project eligible and you would like to apply, please download a copy of LYMT Expression of Interest (EOI) 2026-27.
Please return the completed EOI form to the Norfolk’s High Streets Matter team at nhsm@norfolk.gov.uk.
Closing date to send forms is 31 August 2026.
If your EOI form is eligible, the team will then provide you with an application form which you need to fully and carefully complete, taking note of both the requirements within the FAQs and the application form.
We wish everyone success with making a difference to their town and communities!
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Successful projects
In 2025, we opened up the grant to every market town in Norfolk. Watch our video with some of the awarded projects and more details about each as follows.
Revitalising Diss town centre
Watch video – Thomas Paine Trail in Thetford
Thomas Paine Treasure Hunt
Explore Swaffham’s Heritage with the New Market Town Trail
Explore Attleborough with the new Business Guide 2026
In 2024, Love Your Market Town grants were awarded to towns in Breckland and West Norfolk to help attract more visitors. Enjoy reading about the successful projects.
Thetford Treasure Trails
Gingerbread models of local shops
Attleborough in Bloom: A Journey Through History
Spend a Penny – facilities leaflet
‘Completed Love Your High Street training which has been extremely valuable, thank you for such a comprehensive course.’
Little Movers5 stars (Retail Excellence Programme)‘We attended the Retail Excellence Programme and it has been the most valuable and insightful course I’ve ever done. Alex and all of the speakers were incredibly knowledgeable, and generous with their time and advice. We’ve already received more online shop sales since we’ve started to implement what we’ve learnt. We massively recommend it to all businesses in Norfolk!’
The Wayward Adventurers Guild5 stars (Retail Excellence Programme)