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Love Your Market Town grant

Create and deliver unique projects to celebrate your market towns, engage communities, increase footfall and raise awareness of our High Streets.

Grants available from £1,000 to £5,000 (up to 100% funding).
Eligible applicants: town councils, local businesses and community groups in rural market towns.
For maximum economic growth impact, our focus will be on projects that are set to be delivered by the end of March 2027, although we welcome longer-term projects with completion dates extending to the end of 2027.

Timeline

Independent panel will review applications by end of September 2026
Applicants will be notified of their outcome by 12 October 2026
Projects to be delivered from October 2026 to December 2027

How do I apply for funding?

UPDATE – We no longer accept applications as the deadline is now closed.

We wish everyone success with making a difference to their town and communities!

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Successful projects

In 2025, we opened up the grant to every market town in Norfolk. Watch our video with some of the awarded projects and more details about each as follows.

Revitilising Diss Town Centre

Thomas Paine Treasure Hunt

Explore Swaffham’s Heritage with the New Market Town Trail

Explore Attleborough with the new Business Guide 2026

 

In 2024, Love Your Market Town grants were awarded to towns in Breckland and West Norfolk to help attract more visitors. Enjoy reading about the successful projects.

Thetford Treasure Trails

Gingerbread models of local shops

 

Attleborough in Bloom: A Journey Through History

Spend a Penny – facilities leaflet

‘I found this programme very beneficial in many ways, taking the time out of my day-to-day to open my mind to where we could improve our business, what things aren’t working in our business and how we can invest in new ways to make our business grow.
‘I’ve been introduced to many great businesses that could help us in areas we struggle in and also hearing other small businesses’ struggles similar to ours and how they have/ plan to overcome this. From this course, we have decided what we need to do next to invest in our business to help it grow and achieve more sales.’

Fay Bunn, Noor Company5 stars (Retail Excellence Programme)

‘Completed Love Your High Street training which has been extremely valuable, thank you for such a comprehensive course.’

Little Movers5 stars (Retail Excellence Programme)

‘We attended the Retail Excellence Programme and it has been the most valuable and insightful course I’ve ever done. Alex and all of the speakers were incredibly knowledgeable, and generous with their time and advice. We’ve already received more online shop sales since we’ve started to implement what we’ve learnt. We massively recommend it to all businesses in Norfolk!’

The Wayward Adventurers Guild5 stars (Retail Excellence Programme)

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