Your Google Business Profile: The Local Marketing Tool You’re Underusing
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Your Google Business Profile (GBP) might be the most valuable free marketing tool you’re not using enough. For Suffolk businesses, it’s the gateway between online searches and real-world customers.
When someone searches for your service, your GBP listing shows your location, opening hours, reviews, and photos. It’s often the first impression potential customers get before they ever click your website.
Keep it accurate and active. Update seasonal hours, add new photos, and respond to reviews (both good and bad) with professionalism. Posting updates about offers, events, or new services boosts engagement and signals activity to Google.
A well-maintained profile improves local SEO, helping your business appear in “near me” searches. It also builds trust, customers are far more likely to visit or call a business that looks responsive and genuine online.
Make checking your profile part of your weekly routine. Ten minutes can make the difference between being found or forgotten.
New 2026 Google workshops are planned and can be booked via the Suffolk events page. Reach the Suffolk team — serving the whole county — for free, expert support to help your business strengthen its resilience and embrace innovation. From harnessing AI tools and improving SEO to refining marketing, finance, and business planning, we’re here to help you build a stronger future. Any Suffolk-based business can access this support — simply register via the contact form on our website or email suffolkenquiries@newangliagrowthhub.co.uk to get started.
nick pandolfi