Tourism + Tech

Tourism and Tech was a webinar held in June 2020 and organised by Norfolk County Council and Tech East, in partnership with New Anglia LEP and the Norfolk Chambers of Commerce.

The East of England has a huge tourism industry and is one of the biggest economic sectors but also one of the hardest hit by Covid-19. With many small and micro-businesses reeling from the economic shock of lockdown, Tourism and Tech was held to help businesses discover the potential of doing more with digital.

Whether you wish to refresh your learning or are coming to this for the first time here you will find useful resources highlighted by the webinar that supports hoteliers, B&B owners, restaurants, cafes, tour operators, visitor attractions or those just interested in learning more about where digital meets business.

Tourism and Tech Webinar

Event takeaway – Download this pdf to view a summary of the main points made by the expert speakers at Tourism and Tech

Speaker videos – Click here to view expert speakers talking about how digital technology can help your business to recover and return to growth

Speaker slides :

Welcoming slide deck – Click here to view the webinar slideshow, full of interesting facts about digital technology and sources of support

Next event: Virtual deep dives

We are planning virtual deep dive sessions to further support your visitor economy business to do more with digital.  Each deep dive will go more in depth about a particular type of technology.

To help us to design these sessions so that they best suit you, please take 2 minutes to answer a few quick questions. Please click here.

Resources to support your business

Need to access support for your business? Want to know where to go for training? Want to find out more about the tourism sector in the East of England?  Below you will find some useful links to resources that support local businesses.

Business Support:

New Anglia Growth Hub – Free and impartial support for businesses in Norfolk and Suffolk including access to grants, workshops and business advice

Local Discretionary Grant Fund – This is a time limited fund to help small and micro businesses with fixed property costs that are not eligible for other funds.

BIPC–   The Business and IP Centre offers services and resources to support new and existing businesses including webinars, events and workshops.  Find out more on their Eventbrite page.

Digital Boost – Access free digital advice for small businesses impacted by coronavirus

BT Skills – Free online training to help businesses improve their digital skills

Norfolk Chambers of Commerce – Norfolk’s largest business membership network

Norfolk County Council – Information and links to support for Norfolk businesses

Federation of Small Businesses – Specific support, advice and training for micro and small businesses

Tourism sector:

New Anglia LEP Visitor Economy  – find out more about the Visitor Economy sector in Norfolk and Suffolk

Tech East – discover how Tech East support the digital tech community

Visit East of England – Information and resources for visitors to the East of England and local businesses

Experience –We’re looking for organisations and people wanting to help bring visitors to Norfolk while encouraging sustainable tourism.

As part of projects EXPERIENCE and PROWAD LINK, we have set up sustainable tourisms networks across Norfolk and are looking for organisations already involved in the tourist trade, along with people without any prior experience but who may have a skill or activity that might be appealing to a visitor.

Perhaps you’re a forester or artisan with an idea about what you might be able to offer as an ‘experience’ to tourists? The networks will also give you the chance to make connections and highlight any skills or tools that would help tourist-related organisations bounce back and thrive post-coronavirus.

To find out more and to get involved in the  EXPERIENCE and PROWAD LINK projects, go to

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