AI in Marketing: Your Best, Worse Kept Secret! This session is particularly relevant for junior marketers eager to harness the potential of AI without losing that ‘human touch’. What role does artificial intelligence play in modern marketing strategies? We will explore: How AI is not just a buzzword, but a pivotal tool in the marketer's […]
Feeding Algorithms: Running Successful Campaigns This session is an introduction to anyone looking to navigate the ever-evolving landscape of digital marketing algorithms. What algorithms power today’s most influential digital platforms? We will cover: From search engines, email marketing to social media channels, understand how these complex systems work and how you can tailor your digital […]
Feeding Algorithms: Running Successful Campaigns This session is an introduction to anyone looking to navigate the ever-evolving landscape of digital marketing algorithms. What algorithms power today's most influential digital platforms? We will cover: From search engines, email marketing to social media channels, understand how these complex systems work and how you can tailor your digital […]
Learn how to get your business in a stronger position online and attract quality visitors that convert into leads/sales. Footprint Digital will share the secrets their Digital Audit process to help you assess the strengths and weaknesses of your online presence, where to look for marketing opportunities and how to assess the strength of the […]
Event Description: In this 3-hour live session, you will learn how to gather insights on your target audience and use tools such as Google Analytics to understand the digital opportunity for your SME and where you need to be. From there, you will learn how to transform those insights into actions enabling you to make […]
As AI-generated results becomes more of a factor, learn how search engines work in 2024. Footprint Digital will share techniques and tools that you can use to take control of your rankings to increase the visibility of your business online. Topics covered include: Technical SEO Content optimization Search Generative Experience (SGE) Authority-building Accessibility And much more…. […]
This hugely informative session will help you understand the options available to your business to drive sales and leads via online advertising. Topics covered include: Back to basics – how does each platform work? How to get the best quality scores, ad relevancy etc. Keyword research and audience identification What makes great Ad copy? What […]
Event Description: In this 3-hour live session, you will learn how to gather insights on your target audience and use tools such as Google Analytics to understand the digital opportunity for your SME and where you need to be. From there, you will learn how to transform those insights into actions enabling you to make […]
Event Description: Social media has had an astounding impact on businesses over the last decade and the social revolution is continuing to skyrocket. With digital communication being front and centre in the customer journey, businesses must incorporate social media into their marketing strategies and harness the opportunity to engage with their target audiences. It all […]
Learn how to get your business in a stronger position online and attract quality visitors that convert into leads/sales. Footprint Digital will share the secrets their Digital Audit process to help you assess the strengths and weaknesses of your online presence, where to look for marketing opportunities and how to assess the strength of the […]
LinkedIn continues to hold a pre-eminent position in the world of business. In this session, we explore how it can be used as a tool to build relationships, market yourself and ultimately develop your business. In particular, we will look at: LinkedIn as part of the Sales & Marketing process, Why the Personal Profile is […]
This session will delve into the fundamentals of SEO content writing alongside the changes we can expect as automation becomes commonplace. You'll learn how to create exceptional content that gets your website seen.
Register for our newsletter, full of specialist business advice.