This hugely informative session will help you understand the options available to your business to drive sales and leads via online advertising. Topics covered include:

• Back to basics – how does each platform work?
• How to get the best quality scores, ad relevancy etc.
• Keyword research and audience identification
• What makes great Ad copy?
• What makes a compelling landing page?
• The importance of A/B testing
• Utilising the latest ad formats – e.g. Google’s Performance Max (PMax)
• Remarketing
• Attribution and conversion tracking
• And much more besides….

Eligibility: These small group in-person workshops are open to any business, freelancer, or charity based in Norfolk, UK. Please note that you will need to have registered for our fully funded business support service to participate.

Meet the Trainer:

Mick Scanlon is a seasoned digital marketer with a 15 year background in online advertising. Leading Footprint Digital’s Paid Search department since 2018, he excels in paid search strategies across all digital advertising platforms.