Demystifying the World of Digital Advertising
This hugely informative session will help you understand the options available to your business to drive sales and leads via online advertising. Topics covered include:
· Back to basics – how does each platform work?
· How to get the best quality scores, ad relevancy etc.
· Keyword research and audience identification
· What makes great Ad copy?
· What makes a compelling landing page?
· The importance of A/B testing
· Utilising the latest ad formats – e.g. Google’s Performance Max (PMax)
· Remarketing
· Attribution and conversion tracking
· And much more besides….
Footprint Digital will share the secrets their Digital Audit process to help you assess the strengths and weaknesses of your online presence, where to look for marketing opportunities and how to assess the strength of the competition too.
Book here
Meet the Trainer
Tom Cox With over a decade of marketing experience, spanning client services and delivery, Tom is an accomplished professional balancing creativity with analytical precision.
Tom is passionate about pioneering new marketing approaches to maximise client potential. He combines technical expertise, great interpersonal skills, and project management prowess in his client services role.
Tom’s proficiency extends to public speaking, including leading a panel of marketing and legal experts discussing data in a cookieless world.
Outside of work, Tom enjoys long distance cycling, running, and taking his dog for fun walks.
Eligibility:
These small group workshops are funded by Norfolk County Council, Suffolk County Council, and The Department of Business and Trade and are open to any trading business, freelancer, or charity based in Norfolk or Suffolk, UK.
Due to funding restrictions, only one ticket per company is available initially. If a workshop is not fully booked, a second ticket may be requested the day before the event by contacting jo.barnard@newangliagrowthhub.co.uk