Sales - How to create warm leads and a growing sales pipeline This session allows owners and managers to truly understand their business and what works and why, and what did not go as expected and why. We then drill into future direction and building a profile for a perfect prospect for growth. Session 1: […]
Crafting Identity: The Art of Brand Storytelling Ideal for SMEs looking to elevate their brand presence in a crowded digital marketplace, and create an authentic identity. What makes a brand truly resonate with its audience? We will explore: The power of narrative in shaping a brand's identity Offering practical insights into how storytelling can be […]
This session shows you how a pipeline works, how to test and measure results, why some salespeople seem very successful and some always fail, how to focus on an efficient sales process for your company and product or service. Researching the data and not wasting time with outdated sales perceptions. Session 3 - Develop your […]
AI in Marketing: Your Best, Worse Kept Secret! This session is particularly relevant for junior marketers eager to harness the potential of AI without losing that ‘human touch’. What role does artificial intelligence play in modern marketing strategies? We will explore: How AI is not just a buzzword, but a pivotal tool in the marketer's […]
Feeding Algorithms: Running Successful Campaigns This session is an introduction to anyone looking to navigate the ever-evolving landscape of digital marketing algorithms. What algorithms power today’s most influential digital platforms? We will cover: From search engines, email marketing to social media channels, understand how these complex systems work and how you can tailor your digital […]
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