This session focuses specifically on Marketing across YouTube covering all key subject areas from the creation and launch to optimisation and paid campaigns. Ultimately businesses will be able to leave the session and either launch a YouTube marketing plan or take their YouTube activities to the next level.

What will be covered:

• Understanding YouTube as a marketing channel and platform
• Understanding your target audience
• Creating the right content for your audience and your business
• Setting your campaign goals
• Creating a campaign plan
• Optimising your YouTube campaigns
• Utilising paid campaigns
• Organic optimisation
• Engaging with and growing your audience
• Measuring campaign performance & KPIs
• Key tips and tricks for YouTube success.

Meet the Trainer

Mike O’Flynn is currently a Senior Account Lead at Samphire Digital in Norfolk and has nearly 20 years of marketing experience across a large variety of businesses from local level up to international brand names.

Eligibility
This small group in-person workshop is open to any business, freelancer, or charity based in North Norfolk, Great Yarmouth, King’s Lynn and West Norfolk, Norfolk, UK.