Video Marketing
Intro to Video Marketing workshop 1/3 – 4th February 2026

Welcome to **Video Marketing for SMEs; Part 1 of 3 focuses on an introduction to video marketing, and sets businesses up with the skills needed to select the correct channels for the right audiences as well as successfully plan video marketing content and campaigns. . Don’t miss out on this opportunity to learn and connect with like-minded individuals. See you there!

Workshop content
Types of Video Marketing
Overview of Channels
Planning the Campaigns – Marketing
Purpose, Audience, Channel Selection
Video Marketing Planning Q&A
Planning the Campaigns – Video
Idea and Concept
Storyboarding
Scripting
Getting Started
What equipment do I really need?

Creating Videos workshop 2/3 – 3rd March 2026

Video Marketing for SMEs focuses on the practical skills needed to setup, shoot, and edit videos which can be successfully incorporated into a businesses marketing campaigns.

Workshop content
Intro to practical filming.
Using the tools you have.
Setting up shots.
Filming techniques
Editing process and tools

Launching your Campaigns workshop 3/3 – 16th April 2026

This interactive workshop focuses on launching video marketing campaigns on multiple platforms and the marketing tools needed to amplify content to a wider audience.

Workshop content
Breaking down video marketing campaigns
Selecting the right channels & targeting the right
Adapting the content for the channels
Amplifying your content via organic channels and on-site
Paid media channels
Social media platforms
Email campaigns

To get the full benefit from this series of workshops please book all 3 dates.

Meet the Trainer
Mike O’Flynn is currently a Senior Account Lead at Samphire Digital in Norfolk but has nearly 20 years of marketing experience across a large variety of businesses from local level up to international brand names.

Andrew Gooding is an independent photographer and videographer based out of Norwich covering everything from Corporate Events to Live Music and all in between, his artistic eye is held in high regard and he genuinely believes anyone can learn the skills needed to shoot high quality video.

Book your free place here.

Eligibility:

These small-group workshops are funded by Norfolk County Council and the Department for Business and Trade. They are open to any trading business, freelancer, or charity based in Norfolk, UK.

Due to our funding there is only space for one person per company to attend. If you would like an additional space please contact jo.barnard@newangliagrowthhub.co.uk for availability.