With AI changing internet search results; how up to date are you with your Social Media posts. Learn what works and what doesn’t.

Social media has transformed the way businesses connect with customers—and its influence continues to grow. With digital communication now central to the customer journey, it’s essential for small businesses to integrate social media into their marketing strategies and use it to engage meaningfully with their target audiences.

This interactive workshop is designed to help small business owners understand how to make social media work for their business—without needing a full-time marketing team.

What You’ll Learn

• Why social media is a vital part of your customer engagement strategy
• How to choose the right platforms for your business goals
• How to generate content ideas and maintain an active online presence
• Tools and techniques to manage your accounts efficiently
• How to measure the impact of your posts and refine your strategy.

Who Should Attend

• Small business owners new to social media
• Entrepreneurs looking to improve their current social media results
• Anyone responsible for marketing or customer engagement in a small business.

Workshop Outcome
By the end of this live 3-hour session, you’ll have a clearer understanding of how social media can increase your business visibility. You’ll leave with a practical framework to plan, implement, and measure a robust social media strategy tailored to your business.

Spaces are limited – book your place today and start building your social media success!

Eligibility:

These small group in-person workshops are funded by the UK Shared Prosperity Fund and are open to any business, freelancer, or charity based in Great Yarmouth, North Norfolk, King’s Lynn & West Norfolk districts of Norfolk, UK. If you are based in Norwich, South Norfolk, Broadland, or Breckland please contact your district council for business support.