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Mastering SEO for Business Growth (Suffolk)
July 8 @ 10:00 am - 1:00 pm
Interactive 3-hour Zoom workshop for SME owners, directors, and marketing professionals looking to master the fundamentals of Search Engine Optimisation.
Whether you manage SEO hands-on or oversee external providers, you’ll gain the confidence and knowledge to ensure your SEO investments deliver tangible value and drive measurable business growth.
Demystifying SEO
Exclusive to Suffolk-based businesses, this workshop provides a clear understanding of ‘what it all means’, enabling you to see past the smoke and mirrors and confidently start your own campaign, or more confidently evaluate paid SEO services on their true merit.
We’ll challenge common misconceptions and build a robust foundation for effective, sustainable implementation. Questions and discussion are highly encouraged!
BOOK NOW
Key learning pillars
Developing a SMART SEO strategy
Identify and target the right keywords to attract your ideal customers.
The principles of on-page optimisation
How to optimise your website content and structure for search engines.
Grow your online credibility
Build online credibility and trust through strategic content marketing, effective social outreach, and organic link building.
Technical SEO
Key elements that impact search visibility, including sitemaps, crawl errors, site speed and mobile-friendliness.
Who should attend?
Hands-on marketing professionals and SME owners
You’ll be equipped to develop and execute a foundational SEO strategy, and measure and refine your SEO efforts for ongoing success.
Business leaders
You’ll gain the clarity and genuine understanding to critically assess the value and effectiveness of paid SEO services, ensuring these investments align with your marketing strategy and broader business goals.
Agenda
• What is SEO and why is it important?
• The guiding principles
• The golden rule
• The magic formula
• Your keyword strategy
• On-page optimization
• Domain Authority (DA)
• The technical bit
• Measure, refine, succeed
Information and how to book
This is a fully-funded online workshop delivered via Zoom, available to Suffolk businesses only. Places are limited so book now to secure your spot!
8th July, 10:00 – 13:00
