Developing and Using LinkedIn Company Pages

Your LinkedIn Company Page is more than just an online profile – it can be a powerful tool to showcase your brand, build credibility and help to engage the people who matter most to your business. But many organisations create a page and then wonder what they should do next? What should we post? Who should manage it? How do we make it work alongside Personal Profiles?
Join us for a session that shows you how to develop and use LinkedIn Company Pages effectively. You’ll learn practical ways to strengthen your brand presence, support your people, and turn your Company Page into a valuable business asset.
In this session, you’ll discover:
✅ The essentials of creating a strong, professional LinkedIn Company Page
✅ What to include to attract and build the right audience
✅ The role of Company Pages alongside employee profiles
✅ How to encourage team engagement and amplify your reach
✅ How to develop content that reflects your brand and supports your goals
✅ What to post, how often to post, and how to stay consistent
✅ Simple ways to measure performance and improve results over time
Whether you’re setting up a new Company Page or looking to make better use of an existing one, this session will give you the clarity and confidence to turn your LinkedIn presence into a powerful extension of your brand.
Meet the Trainer
Mark White, known as “The LinkedIn Professional”, after a 12 year career in international sales & marketing, Mark has dedicated the last 15 years exclusively to training teams and individuals on LinkedIn, with the focus primarily around its application to business development, marketing, personal branding and recruitment.
Eligibility:
These small group workshops are funded by Norfolk County Council, Suffolk County Council, and The Department of Business and Trade and are open to any trading business, freelancer, or charity based in Norfolk or Suffolk, UK.
Due to funding restrictions, only one ticket per company is available initially. If a workshop is not fully booked, a second ticket may be requested the day before the event by contacting jo.barnard@newangliagrowthhub.co.uk
