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Demystifying the World of Digital Advertising
June 17 @ 9:15 am - 12:45 pm
This hugely informative session will help you understand the options available to your Norfolk business to drive sales and leads via online advertising.
Topics covered include:
· Back to basics – how does each platform work?
· How to get the best quality scores, ad relevancy etc.
· Keyword research and audience identification
· What makes great Ad copy?
· What makes a compelling landing page?
· The importance of A/B testing
· Utilising the latest ad formats – e.g. Google’s Performance Max (PMax)
· Remarketing
· Attribution and conversion tracking.
Footprint Digital will share the secrets their Digital Audit process to help you assess the strengths and weaknesses of your online presence, where to look for marketing opportunities and how to assess the strength of the competition too.
Meet the Trainer
Mick Scanlon is a seasoned digital marketer with a 15 year background in online advertising. Leading Footprint Digital’s Paid Search department since 2018, he excels in paid search strategies across all digital advertising platforms.
Eligibility:
These small group in-person workshops are open to any business, freelancer, or charity based in King’s Lynn, West Norfolk, North Norfolk, and Great Yarmouth, Norfolk, UK. Norwich, Breckalnd, Broadland and South Norfolk based businesses, please contact your district council for business support.
New Anglia Growth Hub can help your business access a range of business support services from hundreds of sources. The hub’s IMPARTIAL service is fully funded and provided at no cost to your business and can help you access grants, finance, international trade support, skills, training and a range of other specialist advice from single point of contact.
Our Business Growth Advisers can talk with you over the phone or via Microsoft Teams or Zoom, or you can request a free appointment at your business premises.
To get the most out of the service, call our local business support helpline:
0300 333 6536
Email: info@newangliagrowthhub.co.uk
