Beyond SEO: How To Get Your Business Found Online
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Search has changed.
More people are now using AI-powered tools like ChatGPT, Google AI Overviews, Microsoft Copilot and Perplexity to find information, compare products and make buying decisions. As a result, businesses need to think beyond traditional SEO and start considering how they appear in AI-generated search results and across the internet.
This is where Generative Engine Optimisation (GEO) comes in.
Join DigitalB for this interactive session where we’ll explain GEO and share what businesses need to know to remain visible in today’s world, including AI-driven search.
Designed for business owners, marketing managers and communications professionals, this practical session will explore how AI search works, how it differs from traditional search engine optimisation (SEO), and the steps you can take now to improve your chances of being discovered by AI-powered search tools.
In this webinar, you’ll learn:
· What Generative Engine Optimisation (GEO) is and why it matters
· The key differences between SEO and GEO
· How AI search tools like ChatGPT, Google AI Overviews and Perplexity are changing customer behaviour
· How AI tools find, interpret and recommend content
· The practical steps you can take to be found online across your digital presence
Why attend?
Search and being found online has changed.
The businesses that understand how to optimise for AI-driven discovery today will be better positioned to build visibility, authority and competitive advantage tomorrow.
Join us to learn how to make your business easier to find through online.
Meet the Trainer
Amy Hobson is DigitalB’s Lead Trainer and Senior Marketing Consultant.
In addition to her 11 years at DigitalB, she is also the co-owner of an independent drinks brand, Queen Cleo Spirits and Events, and runs her local area networking group, Socially Shared, which supports local women in business to excel.
Her passion is SMEs, and she has most recently worked on SME training for the Department of Business and Trade and the High Streets Matter programme.
Eligibility:
These small group workshops are funded by Norfolk County Council, Suffolk County Council, and The Department of Business and Trade and are open to any trading business, freelancer, or charity based in Norfolk or Suffolk, UK.
By registering for this workshop you are agreeing to our terms and conditions.
Due to funding restrictions, only one ticket per company is available initially. If a workshop is not fully booked, a second ticket may be requested the day before the event by contacting jo.barnard@newangliagrowthhub.co.uk