Uncover Your Authentic Brand
Discover your unique value, uncover your authentic brand, and learn how to stand out so customers choose you with confidence.
Find your Naked Truth and give people reason to choose you.
A 2hr workshop facilitated by brand experts to find the story only you can tell. By the time attendees leave they will have revealed a single strong truth that makes them stand out against others in the market and be able to start using that grow their brand’s reputation.
The workshop follows a 5-3-1 framework:
Section 1: Map the Market
Attendees will come armed with information on five competitors. This is simple homework briefed in pre-workshop.
This provides a view of the market you are in – what does it look and sound like, how alike it all is.
Here we start to understand how you can stand out from the others.
Section 2: Proven Strengths
Each attendee, supported by the facilitators, will identify three genuine strengths of their brand and how to back those up.
You might not even know these exist but the brand expert facilitators will help to tease these out.
No vague claims, these are strong, provable selling points that appeal to customers.
Section 3: Your Naked Truth
Joining the three strengths together into one unique and genuinely interesting Naked Truth – a core idea at the heart of your brand.
Genuine, distinctive, relevant. A powerful idea that flows into your marketing, communications and culture.
It’s fun. Interactive and thought provoking. And remember, nothing here is an exam!
Quote from attendee:
“Unpicks the essence of what you need to know!
Despite being a reluctant delegate to this session, I came away with so much.
The format of the session ensured that my thoughts were logical, in-depth, relevant, and real.
My biggest takeaway was how our day-to-day thoughts become so muddled and caught up in a ‘safe comfortable reality’. Dan eked out the nuance and true reflection of my insights and formed them into a set of actionable targets.
The session was fun and enjoyable, and left me truly inspired.”
Why is this good for business?
Your brand can be your best salesperson. It helps customers choose you, and keep choosing you. It is what differentiates you from others. A good brand breeds a good culture, improving staff retention and wellbeing. Are you a founder-run business? Your brand can be your exit from the day-to-day reliance. It’s a noisy, fast-paced world, you can’t afford to be lost in the crowd.
Meet the Trainer
Dan is Managing Director of Naked, a Norwich-based creative agency established in 2002. A graduate of NUA he’s spent over 15 years building on his creative background, to grow commercial and strategic brand thinking. Growing Naked’s branding capability and helping regional and national clients shape strong, confident brands. Dan believes that your ‘brand’ is the experience of your business – from the first impression, to how it feels to be your customer or employee. And the work that he and Naked does is designed to influence those experiences.
Eligibility:
These small group workshops are funded by Norfolk County Council, Suffolk County Council, and The Department of Business and Trade and are open to any trading business, freelancer, or charity based in Norfolk or Suffolk, UK.
By registering for this workshop you are agreeing to our terms and conditions.
Due to funding restrictions, only one ticket per company is available initially. If a workshop is not fully booked, a second ticket may be requested the day before the event by contacting jo.barnard@newangliagrowthhub.co.uk