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High Streets Matter at Jarrolds - By Lesley van Dijk

Behind The Scenes at Jarrolds with High Streets Matter

Norfolk’s High Streets Matter team took shop owners to Jarrolds for an extensive behind the scenes tour around the department store in January.

The retailers, who are taking part in the High Growth Programme through the county’s initiative, were given fantastic insights and inspirational tips by the flagship’s retail experience team.

In-house agency Yawn Marketing’s creative expert Robert Hall discussed in detail with the participants the extent of a brand and the power of their own stories.

You can take part in 2026!
If you are looking to grow your retail business and want to attract more visitors to your high street, we can support you through the next fully funded Retail Excellence Programme. Read more about the High Streets Matter initiative and the programme.

Email nhsm@norfolk.gov.uk to find out more details and register your interest by filling in the form here. Tick ‘Retail Excellence‘ under ‘Reason for Enquiry‘.

Funded by Norfolk County Council and the Department for Business and Trade.

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