We’re all on LinkedIn for different reasons—whether it’s finding a new role, building a personal brand, or driving sales. But here’s the truth: your profile is the first impression you make, and it needs to speak directly to the people you want to reach.

If you’re job hunting, your profile should showcase your experience like a CV. But if you’re using LinkedIn as a sales and marketing tool, your profile needs to work harder—as a powerful sales resource that builds trust and converts prospects.

We’ll cover:

• How prospects really use LinkedIn to assess you
• The role of your profile in social selling and lead generation
• The key sections to optimise for maximum impact
• How to use social proof to build credibility and drive conversions
• Tips to promote your profile and get it seen by the right people
• How your profile and content work together to amplify your presence.

Your LinkedIn profile isn’t just a page—it’s your personal storefront. Make sure it’s working for you.

Don’t miss this opportunity to learn what makes a profile stand out and convert. Your next connection could be your next big opportunity!

Meet the Trainer
Mark White, known as “The LinkedIn Professional”, after a 12 year career in international sales & marketing, Mark has dedicated the last 15 years exclusively to training teams and individuals on LinkedIn, with the focus primarily around its application to business development, marketing, personal branding and recruitment.

Eligibility:

These small-group workshops are funded by Norfolk County Council and the Department for Business and Trade. They are open to any trading business, freelancer, or charity based in Norfolk, UK.

Due to funding restrictions, only one ticket per company is available initially. If a workshop is not fully booked, a second ticket may be requested the day before the event by contacting jo.barnard@newangliagrowthhub.co.uk.