Is SEO Dead? Not Quite — Here’s How It’s Evolving in 2026
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If you’ve heard the rumours that “SEO is dead,” don’t believe them. Search is evolving — and Suffolk businesses that keep pace will continue to thrive.
In 2026, artificial intelligence is reshaping how people find information. Search engines now understand intent, not just keywords. Tools like Google’s Search Generative Experience and AI chat assistants can summarise results instantly — which means your website must deliver clarity, authority, and value from the start.
For local businesses, traditional SEO tricks like keyword stuffing or bulk backlinks are outdated. Instead, focus on authenticity. Ensure your Google Business Profile is current, gather genuine customer reviews, and publish useful local content that answers questions your customers actually ask.
Content remains king, but now it must demonstrate experience, expertise, authority, and trust (E-E-A-T). A blog offering practical insight or a video walkthrough can do more for your ranking than a dozen keyword-heavy pages.
The Suffolk businesses winning with SEO today are those combining human storytelling with digital understanding. Optimise for people first — and algorithms will follow.
The Suffolk team offers a wide range of free support across SEO, AI, marketing, business planning, and finance. Any business based in Suffolk can access this service — simply register via the contact form on our website or email suffolkenquiries@newangliagrowthhub.co.uk to get started.
nick pandolfi