This hugely informative session will help you understand the options available to your business to drive sales and leads via online advertising.

Topics covered include:

· Back to basics – how does each platform work?
· How to get the best quality scores, ad relevancy etc.
· Keyword research and audience identification
· What makes great Ad copy?
· What makes a compelling landing page?
· The importance of A/B testing
· Utilising the latest ad formats – e.g. Google’s Performance Max (PMax)
· Remarketing
· Attribution and conversion tracking.

Eligibility:
These small group in-person workshops are open to any business, freelancer, or charity based in Norfolk, UK.

Meet the Trainer
Mick Scanlon is a seasoned digital marketer with a 15-year background in online advertising. Leading Footprint Digital’s Paid Search department since 2018, he excels in paid search strategies across all digital advertising platforms.