This hugely informative session will help you understand the options available to your business to drive sales and leads via online advertising. Topics covered include:

• Back to basics – how does each platform work?
• How to get the best quality scores, ad relevancy etc.
• Keyword research and audience identification
• What makes great Ad copy?
• What makes a compelling landing page?
• The importance of A/B testing
• Utilising the latest ad formats – e.g. Google’s Performance Max (PMax)
• Remarketing
• Attribution and conversion tracking
• And much more besides….

Book here

Eligibility: These small group in-person workshops are open to any business, freelancer, or charity based in Norfolk, UK.

Meet the Trainer:

Mick Scanlon is a seasoned digital marketer with a 15 year background in online advertising. Leading Footprint Digital’s Paid Search department since 2018, he excels in paid search strategies across all digital advertising platforms.