The business: Jordon Freight, Felixstowe
Jordon Freight is a freight management company based in Felixstowe, Suffolk, working with manufacturers and distributors to move goods across Europe and the UK.
It was established in 1999 to help companies with fast-moving freight business requirements to meet the peaks and troughs of customer demand. Over the years, its on-demand heritage has established itself as the ‘go-to’ freight company for urgent and important European business for key industry sectors such as events, automotive, construction and food & beverages.
What makes Jordon Freight unique is that it acts as an intermediary and manages transport companies’ fleets and owner drivers to collect and deliver freight right across Europe.
The issue that Jordon Freight faced
Jordon Freight is looking to become more focused as customers demand increased agility and flexibility in their suppliers. Director, Jon Swallow, recognised that this required a multi-dimensional communication approach to take greater control of relationships with its customers.
Jon has always taken an active role in working with marketing companies. Whilst he admits that he’s not an expert, he is very conscious that the brand’s image reflects what Jordon Freight does and how it’s perceived by customers. Whilst priding himself on being up-to-date with issues in his market, Jon recognised that digital communications, including web site development and social media, was developing at a rapid rate and needed to make sure he had the skills to be able to use these tools to maximise their impact for the benefit of the company’s clients.
What made Jon turn to the Growth Hub?
Jon explains, “I heard about the Growth Hub through its online communications. I saw that a number of their free events focused on areas of marketing communications, namely PR and social media, that I was specifically interested in learning more about and brushing up on my skills.
“Our business is unique in our sector and I am conscious that to get our message across to both customers and suppliers we need to make it clear what we do and how we do it. I want to position Jordon Freight as an expert in its field and a voice of authority on freight and felt that the best way to do this was for the communications to come from me personally as a co-founder of the business.
“I was also conscious that creating good communications can be time-consuming so signed up to the events to see if I could improve my efficiency by learning new skills and gaining a better understanding of the types of communications that work best.”