SMEs stand at the intersection of innovation and opportunity, uniquely positioned to drive growth and disrupt markets. In this journey, sales and marketing emerge as the twin engines that can propel SMEs from obscurity to prominence.  Join our brand new Sales and Marketing Accelerator to learn everything you need to know to fuel your growth. Book your place HERE

In this 3 x 3 hr series of workshops, we will cover:

Scalable Business Model:

As SMEs transition from survival mode to growth mode, they need a scalable business model that can accommodate increased demand and expansion. The business landscape evolves rapidly, and SMEs must be agile enough to adapt to change. Innovation isn’t limited to new products; it can also involve innovative marketing strategies, operational improvements, and exploring untapped markets. Embracing a culture of continuous improvement and a willingness to pivot are both essential for sustained growth.

Targeted Market Segmentation:

Effective sales and marketing strategies start with a deep understanding of the target market. SMEs need to segment their audience based on demographics, psychographics, behaviours, and pain points. By identifying niche markets, SMEs can tailor their messaging to resonate with specific customer needs, fostering stronger connections and loyalty.

Differentiation Strategy:

In a crowded market, standing out is paramount. SMEs need to develop a unique value proposition that differentiates them from competitors. Whether it’s offering exceptional customer service, innovative solutions, or a personalised experience, a well-defined differentiation strategy captures customer attention and creates a lasting impression.

Compelling Brand Storytelling:

Behind every successful SME is a compelling brand story. Through storytelling, SMEs can humanise their brand, create an emotional bond with customers, and stand out in a sea of competitors. Sharing the journey, values, and mission of the company can capture hearts and minds, making customers more invested in the brand’s success.

Content Marketing Magic:

Content is the currency of the digital realm. SMEs can leverage content marketing to position themselves as industry thought leaders. By creating valuable and educational content, such as blog posts, videos, and infographics, SMEs can attract a loyal following, build credibility, and establish a strong online authority.

Data-Backed Decision Making:

Sales and marketing strategies should be driven by data insights. SMEs can use analytics tools to track website traffic, customer behaviour, and campaign performance. This data empowers SMEs to make informed decisions, refine strategies, and allocate resources effectively.

In the ever-evolving landscape of sales and marketing, SMEs have the opportunity to rewrite the rulebook. By mastering the art of targeted marketing, and nurturing customer relationships, SMEs can position themselves as formidable players in their industries. The growth journey demands adaptability, creativity, and a commitment to delivering exceptional value. With sales and marketing as their driving force, SMEs can not only survive but thrive, leaving an indelible mark on the market and carving out a niche that’s uniquely theirs.

This workshop is delivered by Liz Ratcliffe and Nick Pandolfi, both expert marketers with years of experience in business development and strategy and sales & marketing; including starting and managing successful SMEs, to creating successful marketing strategies, and executing winning offline and digital marketing campaigns and plans.  They provide their own insights and experience to this Accelerator. Spaces are limited to book not to ensure you do not miss out.

Dates (online)

Wednesday 29 May, 9.30 – 12.30

Wednesday 5 June 9.30 – 12.30

Wednesday 12 June, 9.30 – 12.30