Love Your Market Town
Pride of Place Grant Funding
Support your local high street - attract new people to the town and improve the
experience for residents and visitors.
Frequently Asked Questions
Applications are welcome from local groups and businesses. Your project must be a new
idea and should support multiple areas or services within a local town. There are no
restrictions to the kind of activities that can be funded but the ideas must have a link to
creating interest or increasing footfall in town centres.
For maximum economic growth impact, our primary focus will be on projects that are set to
be delivered by the end of March 2026. While we certainly welcome longer-term projects
with completion dates extending to the end of 2026, the first round of funding will be
concentrated on those that can be completed by the end of March 2026.
The Love Your Market Town grant scheme is to part-fund or fully-fund projects that will have
a positive impact on Norfolk’s local high streets.
The grant can fund up to 100% of project costs and the maximum award is £5,000. The
minimum award is £1,000.
Your project must be located within the boundaries of Norfolk.
Expected outcomes
Following completion of a grant supported project, we would expect to see:
• Increased town centre footfall
• Diversification to attract new people to the town
• Enhancement of existing services to significantly increase people’s experience in a
town
• Introduction of ideas, concepts or events to create awareness of the town
Examples of suitable projects
Please visit our webpage for information on projects we have funded in the past.
Love Your Market Town grant - Pride of Place funding - New Anglia Growth Hub
The following costs are not supported through this scheme:
• VAT, unless it is not recoverable
• Any costs incurred before a grant offer is made
• Items that are not directly required to deliver the proposed project (i.e. general
operating costs)
LYMT Pride of Place – FAQ v4
• Those that benefit a private individual such as enhancement of personal premises or
assets
How do I apply for funding?
Organisations wishing to apply for support should first contact the Norfolk’s High Streets
Matter team at: nhsm@norfolk.gov.uk.
Following an initial project assessment, an application form will be sent to you.
Timeline
• Applications accepted from 16 June through to 31 August 2025
• Independent panel will review applications in September 2025
• Applicants will be notified of their outcome by 30 September 2025
• Applications will be accepted until 31 October 2025 if funds are available; these will
be on a first come first served basis
Things you should know
• There are limited funds available, and they are awarded on a first come first served
basis
• If your application is successful, you will need to make the full investment yourself
and then claim the grant payment once the project is complete
• The fund will run from 16 June 2025 to 30 November 2025 and all projects are
expected to be fully completed and claimed for by 31 December 2026
• This discretionary grant is awarded by an independent panel, and after presentation
to the panel, it may take up to 28 days for you to be notified of a decision
• The panel’s decision is final
• All projects will need to demonstrate value for money and there will be a requirement
to provide a minimum of one quote for each contract
• Funding is subject to Subsidy Control under Minimal Financial Assistance (MFA) and
businesses will be required to declare any previous subsidy received
• You will receive advice and support as required during the application process
