Vanilla Electronics

Chris understood our ambitions and really enabled us to understand the dynamics of the funding

Dan Croft Managing Director, Vanilla Electronics

Vanilla Electronics

Secured £39,994 of funding from the Growing Business Fund for machinery to boost efficiency.

About Vanilla Electronics

An electronics company has secured a grant of nearly £40,000 which has enabled them to become super-efficient and spark the company’s growth.

With 35,000 electronic component stock lines picked manually by staff in their warehouse, Vanilla Electronics wanted to boost efficiency by investing in new automated equipment.

The Thetford-based firm, which designs, manufactures and distributes electronic components world-wide, has clients ranging from global players, including Siemens, to small, high-tech companies.


The automated equipment can select and distribute the components, saving staff time and resources. So, Managing Director, Dan Croft approached New Anglia Growth Hub to explore funding opportunities.

Chris Sharman, a Growth Hub Business Adviser got to grips with understanding the business in-depth, identified a grant and led them through the application process.

“Chris understood our ambitions and really enabled us to understand the dynamics of the funding”, said Dan, which resulted in a grant of almost £40,000.

This enabled them to purchase equipment, which has helped to spark the growth of Vanilla Electronics.

Get in touch to find out how the New Anglia Growth Hub could help you. Call 0300 333 6536 or email

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