Protecting Your Brand Online & Cyber SecurityCyber security or information technology security are the techniques of protecting computers, networks, programs and data from unauthorized access or attacks that are aimed for exploitation. All of which is becoming more and more important as our lives and businesses continue to become more digitally based, with much of our activity, if not all of it now being online and event Government pushing tax return to digital submissions only.
- 2019-02-04 | -
- Wherstead Park
- New Anglia Growth Hub
This event highlights the importance of managing and protecting your brand, focusing on how to manage it when the worse occurs and how to prevent it from happening in the first place. This event is in two 1.5 hours taster events, one hearing from a specialist in crisis management so how to manage the worst case should it occur in terms of public relations and responses, and then from a digital media expert about the more physical side of cyber security and protecting yourself and your business online and digitally.
Crisis Management – How to deal with managing your brand in a crisis
Presented by Anne-Marie Batson, AmberGlass PR
Managing your reputation is a big responsibility. A daunting responsibility. Let’s face it, sometimes things happen out of nowhere or bubble over. And, in today’s 24 hour world, it’s not big crises that can affect an individual or business but everyday issues. Why not have the benefit of someone explaining how to minimise risk and why reputation is everything? Think of this way. Think of this like car insurance or property insurance. People buy insurance just in case something happens. It offers some reassurance – no matter our personal opinions on insurance companies! Any information or knowledge can serve as your playbook when navigating complex problems that may affect your profits, integrity or reputation. My taster workshop is straightforward and honest. And, I use my experience to help in an engaging and impactful way.
Cyber Security – The key points to help you protect your business
Presented by Joe Cooksey, Cooksey Consultancy
43% of businesses experience a cyber breach or attack according to the results from a 2018 government cyber security survey. Scary? It is and do you know how to protect yourself or the treats that are out there? Not sure? Then this might be a good place for you to start your journey into cyber security.
Cyber security or information technology security are the techniques of protecting computers, networks, programs and data from unauthorized access or attacks that are aimed for exploitation. All of which is becoming more and more important as our lives and businesses continue to become more digitally based, with much of our activity, if not all of it now being online and event Government pushing tax return to digital submissions only. As such, understanding the key things you can do to protect you and your business is key to doing business in the future and hopefully avoiding the need for crisis management. This taster workshop will cover the key basics and provide you with a list of things you should be aware of and check for your own security and sources of information and places to look after this event to fill any gaps you may identify.
Speaker(s)Anne-Marie Batson, AmberGlass PR Joe Cooksey, Cooksey Consultancy
Who Should Attend
This event is an ideal opportunity to ensure that you get to grips with managing your brand, identifying your values and how to prevent and protect your reputation and your business online. Even businesses who do not have a website or social media presence could be, at some point, be affected by online issues. This could include such things like online review sites, or fake sites for your company, all of which could affect their reputation.
Any trading business could benefit greatly from attending this double-whammy of experts sharing their years of expertise and knowledge on these subjects. It is particularly suited for:
- Individuals with reputation issues
- Bricks and mortar businesses
- Online businesses
- Product based services
- Service-based services
- Colleges, schools and universities
This course, as with all the New Anglia Growth Hub events, is suited and intended for businesses already running and established for 6 months or more. Please refer to courses by NWES and MENTA for courses more suited for those businesses who are pre-start or have been trading for less than 6 months.