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Marketing Growth Toolbox – a series of five strategic marketing workshops

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  • Diss by Verve (formally the Scole Inn)
    The Street
    Scole
    Diss
    IP21 4DR
  • FREE

Marketing Growth Toolbox

How to approach your own marketing strategy starting with your own marketing audit is the first of five strategic marketing workshops to help boost your business growth from the inside out.

Ran by industry professionals, this will help you focus and overhaul your marketing plans and implementation for continued success.

For more information on what each workshop covers in more detail and to book your place, click the event name below:

25th March | 9:00 – 12:45: How to approach Your Own Marketing Strategy – Starting with your Own Marketing Audit

Through a combination of theory and practical examples, this course covers:

  • Internal and external marketing environments
  • The resources, organisation and planning process required
  • The strengths and weaknesses of the competition and using this to grow your marketing strategy
  • Cultural nature of environments
  • Customer demographics and persona
  • Political and legal landscape

3rd April | 9:00 – 12:45: Marketing Strategy Part 1 – Establishing your Brand

Through a combination of theory and practical examples, this course covers:

  • Establishing your brand and customer needs
  • Turning a business plan into a marketing strategy
  • Brand development
  • Lead generation
  • The different marketing channels and how to make effective use of them

9th May | 9:00 – 12:45: Marketing Strategy Part 2 – Winning & Keeping Customers

Through a combination of theory and practical examples, this course covers:

  • Sales process and the alignment between sales and marketing
  • Customer acquisition and retention
  • Lead generation
  • CRM strategy
  • Cross-selling
  • Customer insight

11th June | 9:00 – 12:45: Operational Marketing, Your Marketing Plan to Meet Your Objectives

Through a combination of theory and practical examples, this course covers:

  • Content strategy
  • External and internal audience
  • Process improvement
  • Budget control
  • Product and service development

2nd July 9:00 – 12:45: Developing Your Own Marketing Plan

Through a combination of theory and practical examples, this course covers:

  • Marketing services; creative, website, copywriting, PR, design and content
  • Technology; web hosting, analytics, marketing automation, SEO
  • Customer contact; qualification, order processing, customer services
  • Engagement; customer support, customer surveys, net promoter scores, research

 

  • Who Should Attend

    This course is suited and intended for medium-sized businesses looking to develop their ongoing growth strategy.This course, as with all the New Anglia Growth Hub events, is suited and intended for businesses already running and established for 6 months or more. Please refer to courses by NWES and MENTA for courses more suited for those businesses who are pre-start or have been trading for less than 6 months.

Location

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Call us on 0300 333 6536

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